Measure & optimize your digital marketing performance
Data driven-business decisions are more important than ever. We help you collect and analyze data from multiple sources to guide strategic business decisions.
Tag Management
Implementation of Digital Analytics Tools on all touchpoints with the help of the Tag Management solution.
Audience Segmentation
Creation of segments in Digital Analytics Solutions for continuous analyses and evaluations. Link to data from other tools for a holistic image.
App Tracking
Evaluate and analyze the use of apps on different devices to identify problems and potential. Use of information to increase efficiency.
Social Media Tracking
Comparison of users with social activity vs users from no social channels. Spot KPIs, ROI and developments.
Campaign Tracking
KPIs and reports to achieve conversion objectives or engagement scores. Creation of a clear reporting for campaigns.
Data Management Platform
Enrichment of profile data with different attributes to the user behavior or also information from the CRM tool, in order to obtain a holistic picture.
Remarketing
Aggregation of user data from different sources and linking of systems to achieve an individual evaluation of each segment and to derive the CPA.
Conversion Attribution
Identification of relevant influence factors on the purchase decision from initial contact to the last click before the conversion.
Customer Journey Analysis
Uniform data representation of all touchpoints and analysis of different paths for obtaining attention, information search and the buying process.